Adidas Adicolor
Brand Video
Cinema4D and After Effects
Adicolor consists of several collections from the Adidas Originals clothing line, characterized by the use of primary colors.
I wanted to tell a memorable story without showing any product—one that evokes a sense of warmth and calm by taking us away from the busy city to peaceful places, using the metaphor of a lemon pie at a grandmother’s house to represent the bright, cheerful yellow of the Adicolor line.
Key Learnings
Through this project, I learned how to communicate a brand’s core essence not by directly showing the product, but by evoking specific emotions. I also developed the ability to maintain visual coherence and emotional resonance throughout the animation process.
Style Frame
Poet
The waves of summer water are cool and deep, soft and ropy, confusing and comforting. It feels like being in a strange and familiar place. All the noise of the world was blocked out and the moment was like a brief eternity
How was your summer? Kim Ae-ran
This is the poet I chose for the project. The protagonist goes from the busy real world to the grandmother's house in his memory. A familiar yet strange place.
Story Board
Step away from reality and return to grandmother’s house—where I lived as a child. smell the lemon in the air, the scent that filled every corner of her home. Sitting there, eating the lemon pie she made, I felt like I had found that original, vibrant yellow again.
I thought of all the scenes that I felt would best represent the atmosphere of a grandma's home. I ended up choosing laundry hanging out to dry, a garden, fruit in a sink, and cake.
Process
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