Etude
Brand Identity
​Cinema4D, Photoshop, Illustrator, InDesign, After Effects, and Figma
Etude is a popular Korean skincare brand known for its fun, youthful image.
This rebrand gives it a modern, minimal look reflecting clean beauty. It highlights natural ingredients, uses seasonal visuals to show changing skincare needs, and builds a fresh and trustworthy brand image.
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Key Learnings
Through this project, I learned how to build a cohesive and recognizable brand system across packaging, digital platforms, and seasonal visuals. I ensured a consistent style across various media—from concept development to 3D rendering and UI design.
Logo
Pure, natural, and trustworthy. Calling attention to the two letter E’s in the name, the new logo, gives the brand a sense of elegance, delicacy, and naturalness.
Tagline
The entire tagline revolves around the meaning behind etude(practice song), showing the natural power of etude.
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Typography
Color Palette
My brand color palette combines soft earthy tones with fresh, natural hues. Blush pink, forest green, and pale yellow are the primary colors, while sage green and terracotta serve as accent tones.
Brand Element
I used fruits as the main graphic element to show the brand’s focus on natural, holistic skincare.
I turned them into single-tone images and balanced grayscale with color to create a clean and natural look.
Product
Nectarine Lily
Rich Facial Cream
Green Tea Tomato
Moisturising Lotion
Olive Enriched Face Oil
Identity Poster
The poster series showcases the brand’s mission. These designs reinforce the brand’s identity and evolving product awareness.
Content Poster
Content posters promote and highlight various aspects of the Etude brand, such as seasonal skincare collections, natural ingredients, and clean beauty values. While organic shapes and textures enhance the brand’s connection to nature.
Product
Outdoor Mockups
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Websites,Social Media, and App
The website redesign makes it easy for customers to choose the products they want, learn all the raw materials used by the brand, and clearly see the details and usage of the product.